The new store’s emphasis on high levels of service — it employs nearly 600 people — opens as the entire company is embracing a new strategy centered around customer service. It is reflected in the company’s new ad campaign, explained Jon Wendel, senior vice president of supply chain and marketing at Hy-Vee. (Wendel becomes executive vice president of operations for Hy-Vee’s West Region effective Oct. 1. See related story here.) The Urbandale store's ...

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