Hy-Vee has also revitalized its private-label program with new package designs and new products. Jay Marshall, who was recently named senior vice president of marketing and merchandising, effective Oct. 1, had spearheaded the private-label effort in his current post as vice president of Center Store. The company historically had a wide range of looks for the packaging of its 4,500 private-label items, Marshall explained, but has streamlined that down to about 40 different ...

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