Hy-Vee has also revitalized its private-label program with new package designs and new products. Jay Marshall, who was recently named senior vice president of marketing and merchandising, effective Oct. 1, had spearheaded the private-label effort in his current post as vice president of Center Store. The company historically had a wide range of looks for the packaging of its 4,500 private-label items, Marshall explained, but has streamlined that down to about 40 different ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.