One of the distinguishing features of Hy-Vee has long been its emphasis on wellness, and it integrates that with its sponsorships of sports and athletics. Its Hy-Vee Triathlon, the sixth incarnation of which was scheduled for Sept. 2 in Des Moines, is known globally. “Every year we have the best in the world compete here in Des Moines for that event,” Wendel said. In addition, the Hy-Vee Triathlon has spawned an offshoot called Iron Kids, which promotes fitness among ...

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