Sports and Nutrition
One of the distinguishing features of Hy-Vee has long been its emphasis on wellness, and it integrates that with its sponsorships of sports and athletics. Its Hy-Vee Triathlon, the sixth incarnation of which was scheduled for Sept. 2 in Des Moines, is known globally. “Every year we have the best in the world compete here in Des Moines for that event,” Wendel said. In addition, the Hy-Vee Triathlon has spawned an offshoot called Iron Kids, which promotes fitness among ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.