Stern of McMillanDoolittle also noted that Hy-Vee has been effective at helping customers get the most for their money during the economic downturn. “What they’ve done a particularly good job with is using their website and communicating with the consumer how to get value from the store,” he said. “They really did a good job telling people how to shop at a Hy-Vee, how to put together economical lunches, how to put together economical dinners. “That was ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.