Strong Value Message
Stern of McMillanDoolittle also noted that Hy-Vee has been effective at helping customers get the most for their money during the economic downturn. “What they’ve done a particularly good job with is using their website and communicating with the consumer how to get value from the store,” he said. “They really did a good job telling people how to shop at a Hy-Vee, how to put together economical lunches, how to put together economical dinners. “That was ...
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