Another demand-based technology, price optimization, topped the list of applications that respondents said they would test or launch in 2008, with nearly one in four (24%) selecting it. Interest in price optimization surged in 2007 as pricing continued to grow more complex and competitive pressures made already slender margins harder to maintain. Over the past few years, new price optimization vendors have emerged, notably KSS and Revionics, the latter catering specifically to the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.