Millennials are overwhelmingly aware of, and regularly buy, store brands, according to a new Surveylab survey conducted for the PLMA for publication in Supermarket News. Nearly all (96%) Millennials are aware of store brand products; 36% buy them “frequently” and 53% buy them “occasionally,” according to “My Generation and Grocery Shopping,” a just-released online survey. STORE BRANDS 2014 An SN Special Report • The consumer is ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.