Retailers ramp up cross-merchandising in their specialty cheese departments with good-to-great results
From Dalmatia fig spread to Boar's Head dried sausage to an old stand-by — crackers — specialty foods are doing their part to keep cheese department sales climbing. Every retailer SN talked to credited cross-merchandising with helping to keep specialty cheese sales growing even as some other categories got their sales pushed down by the recession. Aware that cross-merchandising does several good things for the specialty cheese department, many retailers are looking to do more. “We know ...
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