Frozen food is taking on an international flair with new Asian, Mediterranean, Indian and other ethnic flavors
Frozen macaroni and cheese or turkey potpie may be just what some consumers want in terms of convenience, but an increasing number of shoppers are opting for more ethnic variety. While the frozen prepared-food category is up 2.7% in sales to $8.1 billion for the 52 weeks ending April 19, ethnic categories are growing faster, according to Nielsen. Take frozen Italian dinners/entrees, whose sales grew 9.9% to $1.6 billion for the 52 weeks ending April 19; East Asian, up 6.9% to $521 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.