Are international aisles enough? A special SN roundtable examines the opportunities available with ethnic marketing
The U.S. minority population reached 100.7 million this year, up from 98.3 million in 2006, according to reports from the U.S. Census Bureau. That means that about one in three U.S. residents is now a member of an ethnic minority. Hispanics remain the largest ethnic group, followed by African Americans and Asian Americans. This has triggered a broad response among retailers in terms of new ethnic food sections and international aisles. But such initiatives are not only an effort to cater ...
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