Retailers vary marketing tactics from one generation of Hispanic shoppers to the next
Marketing to Hispanic consumers is no longer a one-dimensional practice. First-generation shoppers in this ethnic group should be addressed differently than second- and third-generation Hispanics, retailers told SN. The former is more inclined to take his or her time, preparing meals from scratch. In comparison, those counting themselves among the latter groups often prefer pre-made products. Bilingual messaging is important to immigrants while more assimilated Hispanics often speak ...
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