Consumers are still focusing on what is best for them, and health and wellness trends have been driving innovation in departments throughout the store. And when it comes to refrigerated beverages, products that promise functionality or naturally holistic benefits are beginning to gain mainstream popularity. In fact, while the overall U.S. beverage market volume shrank by 2% in 2008, 22,627 new beverage products were introduced worldwide in the same year — an 18% increase from just three ...

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