NEW YORK — FreshDirect has seen excellent sales of its new Rosa Mexicano chef-designed meals, and this has spurred plans both for more partnerships with renowned chefs and for the addition of more ethnic cuisine to the Web grocer's prepared foods menu. FreshDirect, a fresh foods home-delivery company serving the New York Metro area, added meals created by Roberto Santibanez, award-winning chef and culinary director at New York's Rosa Mexicano restaurants, earlier this spring. That venture ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.