Sales success with ethnic prepared food depends on location, location, location, retailers say
Chicken korma may sell wildly in some urban markets, but not so much in western Connecticut or West Texas. At Morton Williams in New York, where there's a culturally diverse and time-starved population, the recent addition of Indian and Asian fare has boosted prepared food sales significantly. Most of the 12-unit, Bronx-based independent's stores are in Manhattan. Aside from having a multicultural population, “New Yorkers are adventurous and like to try new and exciting foods,” Laurie ...
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