Tortillerias are one way to bring a taste of authenticity to stores looking to build their Hispanic shopper base
As the fastest-growing demographic group in the United States, Hispanic shoppers have had the attention of food retailers for years now. The U.S. Census Bureau currently places their population at more than 45 million in the United States, and their aggregate purchasing power exceeded $863 billion last year, according to a recent report from the restaurant research consultancy Technomic Information Services, Chicago. And, following the lead of supermarkets in the Southwest, many grocers ...
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