There was a time in food retailing when category management was limited to procuring suppliers and allocating space and stockkeeping units for narrowly defined categories like canned soups, pasta and cereal. But Elizabeth, N.J.-based Wakefern Food Corp. expanded on that basic foundation by employing category managers who are experts in understanding consumer lifestyles and household needs. Working hand in hand with traditional category managers, the retailer-owned cooperative's lifestyle ...

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