WOODBURY, CONN. — Sales were up 139% at LaBonne's Markets during a recent Italian Night held to reward the store's most loyal shoppers.
More than 350 people attended the event. They were selected using the Shopper Insight Dashboard, from Market Basket Rewards, Troy, Mich. The grocery chain's loyalty program with Market Basket Rewards was launched last October with the goal of targeting specific shoppers for events such as this, and for special offers.
A second event, held last month, to ...
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