WOODBURY, CONN. — Sales were up 139% at LaBonne's Markets during a recent Italian Night held to reward the store's most loyal shoppers.
More than 350 people attended the event. They were selected using the Shopper Insight Dashboard, from Market Basket Rewards, Troy, Mich. The grocery chain's loyalty program with Market Basket Rewards was launched last October with the goal of targeting specific shoppers for events such as this, and for special offers.
A second event, held last month, to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In