Beverages geared toward the burgeoning Hispanic market are also appealing to mainstream consumers
Beverage companies looking to wet the whistle of Hispanic consumers are also making a splash in the mass market with a host of drinks with crossover appeal. Americans, in turn, are developing a taste for Latin flavors fused with conventional favorites. In the past year, major beer companies have fed the trend by introducing new, innovative brews that feature a Latin twist. Chandler, Ariz.-based Bashas' merchandises Miller Chill — a chelada-style light beer that features the taste of salt ...
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