Organic, refrigerated pancake batter in an aerosol can and a crushable cup that makes it possible for kids to eat yogurt with one hand are just two recent packaging innovations focused on convenience. The first, Batter Blaster, standing in a category by itself, is usually merchandised in supermarket dairy cases, Batter Blaster founder and Chief Executive Officer Sean O'Connor told SN. His Austin, Texas-based start-up is currently expanding its distribution, but even now, after less than ...

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