Organic, refrigerated pancake batter in an aerosol can and a crushable cup that makes it possible for kids to eat yogurt with one hand are just two recent packaging innovations focused on convenience. The first, Batter Blaster, standing in a category by itself, is usually merchandised in supermarket dairy cases, Batter Blaster founder and Chief Executive Officer Sean O'Connor told SN. His Austin, Texas-based start-up is currently expanding its distribution, but even now, after less than ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.