For the past year, Supervalu's Sunflower Market has played the value-price hand from its place at the natural and organics table. This would seem to be a sound approach, given the potential for Sunflower to distinguish itself in an increasingly crowded high-concept market, which includes Whole Foods Market and its “whole paycheck” image, as well as a host of other stores entering the fray with a format similar to the sector giant. Offering low-priced organics, Supervalu determined, will ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.