A Pricey Perception
If there’s one issue that dampens sales, it’s price. In surveys and polls, the perception that organic is a pricey indulgence has continued to dog the category since the very beginning. Nabors said the key is educating consumers — and employees — that organic is not like specialty or gourmet, which is oriented towards the product, but about the way it becomes a product. “When you sell an organic product for more money, consumers need a better understanding ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.