Natural: What's in a Name?
The USDA’s verifiable standards have been a boon to organic food sales, setting it apart from more nebulous labels like “natural.” Food manufacturers “can slap the [natural] label on anything, but it doesn’t really mean anything,” said retail consultant Jay Jacobowitz. “Organic has standards.” While it may mean zilch to some retailers, others take it seriously. “Natural standards still exist [here] because we’ve defined it in ...
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