SALISBURY, N.C. — Soccer games with former Mexican soccer player “Zague” are among the ways Food Lion is promoting its “Sabor Latino” stores in North Carolina. Zague appeared at Food Lion's Greensboro and Winston-Salem stores last month for soccer competitions with customers, featuring prizes. It's all part of Food Lion's new Hispanic-marketing initiative that involves cutting in 1,000 Hispanic items and featuring Spanish-language advertising in select stores. Food Lion's first five ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.