NEW ORLEANS — Younger shoppers tend to be less sensitive to price premiums for organic produce, according to one discussion during the “Lessons from the Front Line — Retail Produce Manager Award Winners” panel here at the United Fresh Produce Association's 2011 convention and trade show. Panel moderator Steve Lutz, executive vice president of the Perishables Group, noted that in 2005, organic fruits and vegetables had 2.6% dollar share of the entire produce category. In 2010, organics had a ...

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