Steve Burd, Safeway

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Steve Burd - Power 50 Profile

Power 50 Ranking, 2010: 2

Title: Chairman, president and CEO

Company: Safeway

Key Development: Moved closer to everyday pricing on many items at Safeway.

What's Next: Determining whether consumers will be swayed by the new pricing program.

Steve Burd isn’t afraid to make big decisions. So there was no apparent hesitation when the chairman, president and chief executive officer of Safeway decided to shift away from the chain’s traditional high-low pricing program in favor of an everyday pricing policy that seeks to put the chain at parity with other conventional operators...More

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