Fine-tuning the design of the frozen department can bring significant sales increases, said Rajeev Sharma, chief executive officer, VideoMining Corp., State College, Pa. Category insights derived from research into shopping patterns have shown that changing the sequence of products result in a 10-15% sales lift in that aisle, he said. Using as many as 150 ceiling-mounted cameras in a store, VideoMining captures the in-store path to purchase of over 10 million shopping trips of individual ...
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