SUPERMARKET NEWS SHOPPER MARKETING REPORT

Price: $45.00

This SN exclusive report surveys two groups - consumers and the food industry - comparing their perspectives on what constitutes value for today's shoppers as they face an uncertain economy. The report shows that consumers and the food industry often don't see eye-to-eye on value, and they define value as more than just price.

Among the value topics addressed are:

  • Store brands and bulk foods
  • Discount offers
  • Types of value shoppers
  • New media
  • Targeted offers

    In addition, the report includes profiles on eight food retailers targeting different value shopper segments with incentives and offers. Those shopper segments are money savers, aspirational shoppers, home cooks, meat eaters, health and wellness shoppers, stock-up buyers, family budgeters, and price-sensitive shoppers.
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