Scott Mushkin, an analyst for Jefferies, said he believed the announcement to invest in price might help attract strategic buyers looking to avoid a potential price war. “While we believe the company should have acted sooner, the combination of the asset-backed facilities along with the threat of aggressive price investments, at first blush, is perhaps shrewd,” Mushkin said. “Given the strategy, some competitors may take a harder look at the assets vs. what an extended ...

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