Safeway is collecting and leveraging customer data to deliver more targeted assortments, prices and promotions in support of its lifestyle stores
In discussing Safeway's recent financial success, Steve Burd, its chairman, president and chief executive officer, speaks about the chain's adoption of a “lifestyle” format, its development of proprietary lines of natural and organic products and a premium line of perishables, among other initiatives. He rarely alludes to what role, if any, technology has played in the chain's turnaround. Yet technology — especially the use of customer data — appears to be a key ingredient in Safeway's ...
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