CINCINNATI — Procter & Gamble here said Thursday that Alan George “A.G.” Lafley has rejoined the company as chairman, president and chief executive officer, effective immediately.

He succeeds Robert A. “Bob” McDonald, who P&G said is retiring from the company on June 30 after 33 years. Lafley joined Procter & Gamble in 1977 and was president and CEO from 2000 to 2009.

“A.G.’s track record and his depth of experience at P&G make him uniquely qualified to lead the company forward at this important time,” said board director Jim McNerney. “The board expects A.G. to further improve results, implement the current productivity plan, and facilitate an ongoing succession process. The board is confident that he will continue improving P&G’s performance.”

McDonald joined P&G in 1980 and was president and CEO from 2009 to 2013.

“It has been a privilege to work with the people of Procter & Gamble to serve consumers around the world," he said in a statement. "I’m proud of what we have accomplished together, and I am confident in the company’s future.”

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