GRAND RAPIDS, Mich. — Meijer here will leverage a technology platform from Vitrue, Atlanta, to encourage customers to upload their own videos online to engage with the Meijer brand, Vitrue announced yesterday. In its initial deployment, Meijer is launching meijerbrand.com for customers to create and share videos that illustrate their experiences with Meijer’s store-brand products. Participants are asked to submit short videos that illustrate how a Meijer product has “changed their life,” ...

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