GRAND RAPIDS, Mich. — Meijer here will leverage a technology platform from Vitrue, Atlanta, to encourage customers to upload their own videos online to engage with the Meijer brand, Vitrue announced yesterday. In its initial deployment, Meijer is launching meijerbrand.com for customers to create and share videos that illustrate their experiences with Meijer’s store-brand products. Participants are asked to submit short videos that illustrate how a Meijer product has “changed their life,” ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.