Meijer Deploys Software to Optimize Delivery of Promotions

GRAND RAPIDS, Mich. — Meijer here announced yesterday that it has deployed a new marketing tool that optimizes delivery of individualized promotional offers to Meijer customers. Provided by NCR, Atlanta, and Teradata, a division of NCR, the marketing tool, called the Enterprise Offer Management solution, includes NCR’s Copient Logix software and Teradata Customer Relationship Management, an analytical software portfolio. “Meijer wants to continuously improve its relationship with our customers, and we increasingly look for technology to help with that process,” said Elmer Robinson, Meijer’s director of retail systems, in a statement. “Enterprise Offer Management greatly enhances our ability to manage the promotional offers that we extend to shoppers at the checkout and, potentially, at other touchpoints in the future.”