ALEXANDRIA, Va. -- The National Association of Chain Drug Stores released a study last week entitled "How Targeted Collaboration Between Retailers and Manufacturers Promotes the Success of New Product Launches." The study, prepared by PricewaterhouseCoopers, New York, is designed to help retailers and manufacturers improve the chances of profit when bringing a new product to market. "Both manufacturers and retailers rely on new product launches to drive growth and help them stand out in a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.