NEW YORK — In mid-November, Nielsen In-Store here will provide retailers, manufacturers and agencies that are members of the PRISM (Pioneering Research for an In-Store Metric) Consortium members with the first large “database” of in-store audience observations and projections, said George Wishart, global managing director for Nielsen In-Store. Nielsen In-Store began collecting audience data from 160 stores operated by 17 retail chains on April 29. In addition to these retailers, Nielsen ...
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