SUNRISE, Fla. — Pet Supermarket here, which operates 100 pet food stores, has licensed and is now using location optimization software from geoVue, Woburn, Mass., to open retail stores in new market areas, geoVue announced today. The chain is looking to add 20 stores a year and is focused on the areas that the software has identified as having the most potential. “We are using geoVue to understand exactly what customers like our stores,” said Diane Holtz, president of Pet Supermarket, in a ...

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