A new in-store audience measurement service may change the way retailers and marketers use digital screen technology
CPG companies spend around $400,000 for a 30-second commercial message on the hit TV series “Grey's Anatomy” to reach a largely female audience. But what if marketers could disseminate a message to a similar audience through a network of supermarkets, where their products are available and shoppers are primed for shopping? Increasingly, CPG marketers are being offered that in-store opportunity through digital video screens. In 2007, the number of supermarkets with digital screens grew to ...
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