Consumers are moving beyond the immediate concerns of diet and personal health to the impact their daily activities have on the environment. Such growing awareness is helping to spur new activity in the disposable paper categories, including toilet paper. “This is a product we use for two or three seconds and it can't be recycled any more after this,” said Allen Hershkowitz, a senior scientist at the Natural Resources Defense Council. “Tissue products are about 15% of production in the ...

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