NEW YORK — Customer response to Duane Reade's new eco-friendly loyalty initiative is exceeding expectations, according to the company. While Duane Reade declined to provide specifics on how many shoppers have signed up for the “EcoClub” customer rewards program, it is pleased with initial membership numbers, and expects the number to grow as more shoppers become aware of it. The Duane Reade EcoClub launched last month as a permanent addition to its FlexRewards program. FlexRewards members ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.