Food Lion is incentivizing consumers to learn about sustainable fishing practices by offering a chance to win a free one-year supply of groceries.
All those who take a Facebook quiz can enter by supplying their email addresses. Players must first “like” the Food Lion Facebook page.
The quiz includes about 10 true or false questions about sustainable fishing. Among them:
- Commercial fishermen remove more than 150 billion pounds of wildlife annually from the seas. (True).
- Fish farms produce half of all seafood consumed worldwide. (True)
- Sustainable seafood is a new concept that Food Lion just adopted. (False. Food Lion adopted sustainable fishing practices in May 2012)
Read more: Go fish: Can seafood sustain 2013 sales?
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