WASHINGTON — The Federal Trade Commission is proposing revisions to its Guides for the Use of Environmental Marketing Claims — or “Green Guides” — that focus on bridging the gap between environmental marketing claims and consumer assumptions. The proposed changes would modify the current guidelines for claims such as environmentally friendly, degradable, compostable, ozone-safe/ozone-friendly, recyclable, and free of certain substances or nontoxic. Shoppers currently place a lot of trust in ...
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