Like most other conventional retailers, the recent recession flattened sales of Price Chopper's natural and organic foods. But overall the category is a strong performer: The chain has enjoyed sales growth of 80% since organic choices were updated and relaunched in March 2007. That's when Price Chopper launched a lifestyle merchandising strategy that boosted SKU counts, expanded private label and — most importantly — integrated natural and organic products in each aisle. “We went from ‘OK’ ...

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