Like most other conventional retailers, the recent recession flattened sales of Price Chopper's natural and organic foods. But overall the category is a strong performer: The chain has enjoyed sales growth of 80% since organic choices were updated and relaunched in March 2007. That's when Price Chopper launched a lifestyle merchandising strategy that boosted SKU counts, expanded private label and — most importantly — integrated natural and organic products in each aisle. “We went from ‘OK’ ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.