ORLANDO, Fla. — Sustainability will play an increasingly important role in general merchandise sales and wellness, although retailers and suppliers have to be careful of overstating their commitment to the environment, said speakers during last week's General Merchandise Marketing Conference here of the Global Market Development Center, Colorado Springs. “A large challenge for both retailers and suppliers is the backlash,” said Tom Watson, vice president, general merchandise, Hy-Vee, West ...
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