WELLESLEY HILLS, Mass. — Roche Bros., partnering with seafood processor Foley Fish, has launched a particularly customer-friendly traceability program that focuses on local and sustainable seafood.
To deliver maximum transparency, Roche Bros. is enabling customers to scan QR codes for selected species to see a photo of how that fish was caught. Customers can see the fishing vessel and the location fished, and read a description of the fishing gear used.
"At Roche Bros. we have always been committed to offering responsibly harvested seafood," said the chain’s seafood director Arthur Ackles, in a statement. "We are now taking steps to better communicate that commitment to our customers.”
The new program, called Sea Trace, offers additional information in-store, including a sustainability video and a consumer brochure that shows how a particular species was sustainably caught and naturally processed.
The management programs used by Foley for each species is listed by Roche Bros. so customers can access more detail. “Now, they can trace it [a particular species offered by Roche Bros.] to its origin directly," Ackles said.
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