Sustainability comes with some very heavy responsibilities, but companies that ethically tend to their environmental affairs are rewarded with unprecedented marketing opportunities. A recent report by Information Resources Inc. supports the idea that there's tangible benefits to be had. One-fifth of the 22,000 consumers polled said they were “sustainability-driven,” requiring a product or service to have at least two eco-friendly components before they make a purchase. All age groups are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.