PRICE SENSITIVITY IN THE LAUNDRY category has been like a stain that just won't come out. According to market research firm Mintel, laundry product sales fell 4% last year and dropped 9% over the past five years as consumers traded down from premium and even mid-level choices to those that simply got the job done. Yet all the frugality didn't seem to dampen interest in sales of eco-friendly and sensitive-skin formulas. This is partly due to consumer values. Mintel found that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.