Shoppers have made it clear that they want to go green, and companies have been more than happy to oblige them with everything from hybrid cars to biodegradable trash bags. It's been a profitable relationship. But there's a problem. Although consumers may not admit it, they're overwhelmed. Along with retailers and manufacturers, they took to the green movement with gusto, and now it appears many of them are confused by all the resulting information, products and marketing pitches. ...

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