• Campbell’s removal of a plastic tray component resulted in 65% less materials in packaging for Pepperidge Farm Goldfish Bread. • The packaging’s compact design allows for 25% more packages to ship in the same amount of space. • Goldfish bread’s rigid packaging lets retailers display product vertically, making it stand out to consumers. While at first glance it might not look like much to a consumer, sometimes a small change to a product’s ...
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