BOSTON — As Earth Day approaches, retailers and manufacturers alike are putting so-called “environmentally friendly” and “green” products in the spotlight. But an online study of more than 1,000 adults reveals that consumers misunderstand what these phrases actually mean, according to strategy and communications firm Cone. More than two in five Americans (41%) erroneously believe these terms mean a product has a positive impact on the environment. Only 29% understand that these terms more ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.