Retailers like Tesco and Wal-Mart have implemented their own sustainability initiatives, and they're not alone. A number of growers, processors and distributors in the food industry have undertaken the same goal. While admirable, these programs will eventually end up competing with one another and confusing not only consumers, but the industry itself, according to the people behind an effort to establish a national standard for sustainable agriculture. “We don't believe that there should ...

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