LUBBOCK, Texas — United Supermarkets here has become the first all-Texas grocery chain to obtain Marine Stewardship Council Chain of Custody certification, which assures customers that the company’s fresh and frozen seafood products are sustainable and can be traced back to the fishery of origin.
The Council’s traceability program ensures that all products featuring MSC’s blue “ecolabel” have been sourced from MSC-certified sustainable fisheries, protecting buyers from fraudulent labeling and any mixing with products from illegal, unregulated and unreported (IUU) fishing.
“We are extremely honored as a company to be the first all-Texas supermarket chain to earn MSC certification,” Scott Nettles, business director of market/seafood for United Supermarkets, said in a release.
“We believe this a very important step in ensuring that our store guests are receiving the highest quality, most sustainable seafood products possible.”
United began offering MSC-certified fish last week at its 14 stores which offer fresh seafood. Those include all 10 of the company’s Market Street locations — in Allen, Amarillo, Colleyville, Coppell, Frisco, the two locations in Lubbock , McKinney, Plano and Wichita Falls.
Participating United Supermarkets locations include stores in Abilene, Amarillo and Lubbock.