MARCH 2009 EXECUTIVE OVERVIEW IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This edition of Times & Trends explores the most successful new CPG brands and the consumer benefits that have made them a success. Introduction The year 2008 will go down in history as the year the United States entered the most significant recession since World ...

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